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July 30, 2012 / Greater New Britain Chamber of Commerce

Chamber Member Jones, Raphael & Oulundsen featured on Yahoo! for new, interactive website

Chamber Member featured on Yahoo!
Chamber member, Jones, Raphael & Oulundsen aims to make purchasing insurance online more intuitive through launch of new website.

New Britain, CT (PRWEB) July 26, 2012
Local Connecticut insurance agency, Jones, Raphael & Oulundsen (JRO), is proud to unveil its new website and accompanying digital marketing campaign, geared toward enhancing the way through which the agency connects with, markets to and services its surrounding community.

The agency’s new, interactive website ( was designed and developed to make the online insurance shopping experience much more educational and intuitive for individuals seeking very specific types of coverage and services. Consumers are able to take a more proactive approach to understanding their policy options by surfing the site’s easy-to-use navigation and product categories.

JRO has partnered with Astonish Results, LLC, an insurance marketing and insurance sales training company that specializes in modernizing the independent insurance industry by implementing a ground-breaking new online marketing campaign. This innovative new marketing strategy features an interactive “Virtual Insurance Office” and custom “Virtual Insurance Agent,” which are meant to increase consumer engagement and provide the visitor with a more well-rounded experience. The Astonish Results campaign is also intended to help JRO both find and keep new, prospective customers; allowing the Connecticut insurance agency to successfully grow its book of business.

Whether shoppers are business owners seeking workers compensation insurance or individuals in need of home insurance in Connecticut, residents will always be able to find a solution to fit their lifestyle. Regardless of what a customer’s needs may be, JRO provides current and prospective customers with multiple ways to contact the agency in order to get answers to their policy questions. Individuals can fill out a free quote form online, get social with the agency’s experts on various social media platforms or just give them a call at 888-680-7434.

JRO’s goal is to make the insurance shopping process as easy as possible for residents and companies across Connecticut. The agency is thrilled to move forward with the launch of its innovative digital marketing strategy and has high expectations for the ease it will bring to the community.

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